This creative project was developed to promote the upcoming live performance of legendary keyboardist Myron McKinley, musical director of Earth, Wind & Fire, appearing April 18th, 2026 at Roscoe’s Jazz Lounge in Long Beach, California.
The visual direction draws inspiration from the iconic Earth, Wind & Fire aesthetic, blending cosmic energy, golden symbolism, and regal stage presence to reflect the spirit and legacy of the music. Multiple flyer variations were created to explore different themes — including celestial compositions, sacred geometry, and album-inspired designs reminiscent of the classic Spirit era visuals.
Each version was carefully composed to maintain strong visual hierarchy, professional spacing, and high-impact typography while ensuring the event details remain clear and readable for both digital promotion and print distribution.
These promotional materials were designed for L.A. Lim Entertainment / JF Productions to support marketing across social media, event listings, and ticketing platforms.
